SAFFRON Screen is offering discounted tickets and treats for younger audiences this summer.
Families and children's tickets for all films rated 12A and under are eligible for the government's reduced five per cent VAT rate on children’s entertainment from 25 June until September 1.
Jason Bond, head of cinema at Saffron Screen, said: "Summer holidays can be an expensive time for families, and we're delighted to pass these savings directly on to our customers.
"By reducing our family and children's ticket prices in line with the VAT reductions and discounting our Kids' Combo Deals, we're making it easier for families to enjoy great films together for less."
A family of four could save £3.50 on admission.
Additional discounts also apply to Kids' Combo Deals for popcorn and drinks at the refreshment stand.
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The savings are designed to help families enjoy affordable outings during the school holidays and encourage more children to experience the magic of cinema.
Saffron Screen’s summer programme includes Toy Story 5, Minions and Monsters, and Disney’s live-action Moana.
Audiences are encouraged to visit Saffron Screen's website and social media channels for the latest updates and booking information.
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